Several large undeveloped land areas along with three 200-acre farms and the lack of extensive commercial and industrial development support residents in their characterization of Pepperell as a rural community. The town takes pride in several unique attractions and events. Pepperell spring water, first place quality winner the 1939 World's Fair, continues to be sold by commercial bottling companies. The Warrant Veterans Fireman's Association owns and shows antique firefighting equipment throughout New England, while the volunteer fire department hosts a firemen's muster annually in August. A day-long Fourth of July celebration, a 300-team soccer tournament that brings in over 50,000 people in October, homemade ice-cream and what residents boast of as the cleanest, best trout fishing river in the state all provide pleasure to Pepperell residents and visitors.

Pepperell Mass is located in Northern Massachusetts, bordered by Townsend on the west; Hollis and Brookline, New Hampshire, on the north; Dunstable on the east; and Groton on the southeast and east. Pepperell is 15 miles north of Fitchburg, 18 miles west of Lowell, 35 miles northwest of Boston, and 215 miles from New York City.